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Clinically proven*

All-day volume with growth support, built in

Lightweight styling for thinning hair, powered by our patent-pending GrowStyle Peptide Complex.

Shop the starter kit
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Great styling shouldn’t cost you your hair.

Some stylers can contribute to hair fall. Yours should help protect against it. That’s why we created GrowStyle. Styling that delivers volume, helps protect against hair fall, and supports growth.

Shop the starter kit →
Before styling: brunette hair with less lift at the roots
Before styling
Styled with GrowStyle: lifted roots and fuller-looking hair
Styled with GrowStyle

Styled with All-Day Root Lifter, Featherlight Heat Shield & Hair Densifying Serum.

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All-Day Root Lifter

All-day root lift.

Reviews pending
$19.99
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Featherlight Heat Shield

Protect against heat.

Reviews pending
$19.99
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Volumizing Mousse

Lightweight body through your lengths.

Reviews pending
$21.99
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Hair Densifying Serum

Our most powerful growth-support step.

Reviews pending
$24.99
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GrowStyle Shampoo

For wash day.

Reviews pending
$18.99
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GrowStyle Conditioner

Condition without weight.

Reviews pending
$18.99
Root Lifter + Heat Shield
+ Densifying Serum
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Big Volume Starter Kit

Style, protect and support growth — serum included.

$54.97Shop the kit →
Shampoo
+ Conditioner
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Wash Day Duo

Shampoo + Conditioner.

Proposed bundle

What to expect, and the proof behind it.

Volume from your first style. Growth support over time.

  1. NOW

    Instant volume.

    Lift, body and fuller-looking hair from your first style.

  2. 8 WEEKS

    Early signs.*

    Reduced shedding and the first measured growth-support signals.*

  3. 16 WEEKS

    Full clinical result.*

    Peak measured growth support — the endpoint quantified below.*

98%

Said roots stayed lifted all day†

+30%

More hair growth*

50%

Less shedding*

Design placeholders, not verified results. *Growth and shedding results refer to all six GrowStyle products used together, not the three-product starter kit or an individual styler. †Consumer-perception placeholder.

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After X weeks*Clinical photo placeholder
GrowStyle · Growth results over time*

GrowStyle · Clinical results

More than a fuller look.

Clinically proven growth support with the GrowStyle range.*

Explore GrowStyle

*Clinical imagery, endpoints and timing are placeholders pending the final study report and approved wording. Growth and shedding results refer to all six GrowStyle products used together, not the three-product starter kit or an individual styler. Immediate styling effects are separate.

Try it. Make it yours.

30-day free returns.

Not a growth-results guarantee.
All-Day Root Lifter + Featherlight Heat Shield + Hair Densifying SerumThree-product kit imagery placeholder

Big Volume Starter Kit

Style it, protect it, and support growth while you do — our most powerful growth-support serum is in the kit.

$64.97 $54.97 Save $10 + free shipping

Free shipping · 30-day free returns.

Shop individually →

See GrowStyle in action.

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Backed by science.

Growth support. Care for the hair you have.

Growth support

GrowStyle Peptide Complex

Our complex featuring Copper tripeptide-1 is in every GrowStyle product, pairing lightweight styling with growth support over time.

Explore the clinical evidence →

Hair Fall Defense

Hair Fall Rescue System™

Designed to help reduce breakage and support the strands you want to keep. Found in our wash and styling products, while the serum takes a separate approach to growth support.

Hair Fall Rescue System™ is not in the serum.

What we leave out is just as important as what we put in.

Zero drying alcoholsZero siliconesMicrobiome safe
See our No List →

Our No List

Zero drying alcohols. Zero silicones.

Preview placeholder. Full approved exclusion list to be added.

As seen in

ELLE Men’s Health Byrdie Women’s Health

Over 2 million people have transformed their hair with Boldify.

Instant styling and coverage with Boldify best-sellers and concealers.

Boldify concealers

A little coverage.
A big difference.

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Hair Fibers

Fuller-looking coverage through thinning areas.

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Cover Up Blend

Blend visible scalp into your hair.

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Hairline Powder

Targeted coverage at the hairline and part.

Good questions.

What makes GrowStyle different from regular volumizing products?

Fuller-looking hair today is only part of the story. GrowStyle combines lightweight styling for thinning hair with growth support over time. The GrowStyle Peptide Complex is built into every product, so you don’t have to choose between styling your hair and caring for it.

How soon will I see results?

The styling benefits start with your first use: lift, body and fuller-looking hair. Growth takes longer and consistent use matters. Our clinical results above show what was measured over time; individual results vary.

Do I need to buy the whole range?

No. Start with the products that fit how you style your hair. The Hair Densifying Serum is our most powerful growth-support step. The growth and shedding results shown here refer to all six products used together, not an individual product or the three-product starter kit.

Which products should I start with?

Choose the All-Day Root Lifter for lift at the roots, the Volumizing Mousse for all-over body, and the Featherlight Heat Shield if you heat-style. If growth support is your priority, start with the Hair Densifying Serum. Add the shampoo and conditioner when you’re ready to bring GrowStyle into wash day, too.

Will it weigh my hair down or leave it feeling crunchy?

The stylers are made for thinning hair, with lightweight volume and flexible hold rather than a heavy, stiff finish. Start with the amount in each product’s directions and build only if you need more. More product doesn’t always mean more volume.

How often should I use it, and in what order?

Use the shampoo and conditioner on wash days, the scalp serum daily as directed, and the stylers whenever you style. Apply heat protection before heat-styling. Check each product’s directions for the amount to use and whether to apply to wet or dry hair; you don’t need to use every product every day.

Can I use GrowStyle with minoxidil or another hair-loss treatment?

Ask your dermatologist or pharmacist before adding GrowStyle to a scalp-treatment plan, especially the serum. They can advise on compatibility and application timing. GrowStyle isn’t a replacement for prescribed treatment.

What if I have a sensitive scalp?

Check each product’s ingredient list for known sensitivities and try a small amount first. Introduce one new product at a time so it’s easier to spot a reaction. Stop using it if irritation develops, and check with your dermatologist if you have an existing scalp condition.

Will I lose my results if I stop using it?

The extra lift and body come from styling, so you’ll need to reapply to recreate that look. We don’t have confirmed results showing how long growth benefits last after stopping. Consistent use as directed is the best way to follow the approach studied.

What if GrowStyle isn’t for me?

You can return it free within 30 days, even if you’ve opened and used it. That gives you time to try the feel and styling finish, but it isn’t a guarantee of growth results within 30 days.

Meet your next good hair day

Find your lift.

Shop the starter kit

All-Day Root Lifter + Featherlight Heat Shield + Hair Densifying Serum · $54.97 · Free shipping